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The most important decision for a seller is determining who is best-fitted in representing you and your property. The duty of your sales or listing agent is to assist you in selling your property with the best possible terms and to support you through the selling process. Your sales agent will clarify the steps of selling a property, represent and explain the various activities, documents and actions that are needed to fulfill the transaction.

Guidelines For Choosing A Realtor

  • Your Real Estate Professional should be knowledgeable and attentive to all local, state, and federal requirements affecting your transaction.
  • Your agent must be skilled in the negotiation process and capable of providing information to the client so the client can make informed decisions during the negotiation process.
  • A successful agent is motivated to be the best and that means aggressively pursuing the market, providing more than expected, and staying on the cutting edge of education, technology, and market resources.
  • The agent and company must be able to maximize exposure to your property to bring together prospective buyers.

Creating an Effective Marketing Approach

Effective marketing plans are produced by:

  • Determining when is the best time to put the home on the market.
  • Creating an inviting and appealing exterior presence (curb appeal) to attract potential buyers.
  • Creating an inviting and appealing interior environment to persuade potential buyers.
  • Establishing an asking price based on market conditions, comparable sales in close proximity and similar to your property.
Marketing Your Property

Your agent will assist with the following:

  • Providing a "FOR SALE" sign to be placed prominently on your property.
  • Providing directional signs to be placed in your neighborhood or on nearby streets or roadways showing directions to your property.
  • Installing a lock box to make it easy for agents to show your home.
  • Creating a customized marketing brochure highlighting the features and amenities of your home.
  • Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
  • Arranging for other real estate agents in the area to tour the home and provide feedback for targeted marketing.
  • Promoting your home through the area’s Association of Realtors' for maximum exposure to other cooperating agents.
  • Holding open houses when most effective and appropriate.
  • Contacting your neighbors to promote the property.
  • Advertising your property through our company’s regular office meetings and area business networks.
  • Featuring your property on our web site and REALTOR.com.

Negotiating the Offer

Your agent will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests by:

  • Reviewing the contract and obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal disclosure requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.

Throughout the negotiation, your agent will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, your agent will manage all the details to make the process as stress-free and efficient as possible:

  • Staying in contact with the buyer's agent to ensure a smooth escrow.
  • Following up on the progress of the buyer's loan.
  • Monitoring all contingency removal deadlines.
  • Assisting you if a conflict with the buyer arises.

Finalizing and Closing the Transaction

Finalizing the process includes reviewing and executing all closing documents and ensuring both parties have copies. When the transaction has closed, any outstanding mortgages and other liens on your property will be satisfied and you will receive the balance of the proceeds.  You will surrender possession and the keys to the new owner.


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